Vertex pharmaceuticals

How do you take strong brand guidelines and create multiple different styles under the same visual language umbrella? Below are three examples from three very different Vertex campaigns. While I did not direct all three, I had the unique experience of helping establish the visuals for each. Using the same parent color palette and overall design philosophy (medical visuals + textural, humanistic design) we were able to push these parameters into very different approaches depending on what the respective campaigns called for.

Tools & Technology

Client: Vertex Pharmaceuticals
Agency: Hero4Hire Creative
Role: Associate Creative Direction, Storyboards, Style Exploration & Design

Styleframes

Science of Grit

Client: Vertex Pharmaceuticals
Agency: Hero4Hire Creative
Role: Associate Creative Director, Style Exploration

Sickle Cell Disease

Client: Vertex Pharmaceuticals
Agency: Hero4Hire Creative
Role: Design