College prep kitchen
College Prep Kitchen is a YouTube series from Sallie Mae, that features real college students, along with their families, learning how to talk about and plan for college - all while cooking a meal together! As someone who is very passionate about food, cooking, and family, this was an exciting project to lead. We developed not only the introductory sequence for the series, but also a full graphics package including lower thirds, different text on screen treatments, and end cards formatted for YouTube. I developed a few alternate approaches, all while staying within Sallie’s strong brand guildlines and direction, finally landing on a mix of kinetic typography and stock images. Check out the styleframes below!
Client: Sallie Mae
Agency: Hero4Hire Creative
Role: Creative Direction, Storyboards, Design, Animation
Styleframes
