Campus Underground

The folks at Sallie Mae tasked us with creating a ton of content for their always-evolving “Campus Underground” YouTube series: A series of 100+ shorts (and later, a video podcast) that aim to provide advice to real college students, from real college students. Directing this campaign was a total joy - the mixed-media style we established allowed us the flexibility of keepings things fresh and interesting, all the while pumping out content for the better part of 4 continuous years. This ongoing campaign of shorts eventually evolved into the Campus Underground Podcast - the intro of which you can watch below! At Hero4Hire, we created the aforementioned shorts, podcast intro, and graphics package from start to finish.

Client: Sallie Mae
Agency: Hero4Hire Creative
Role: Creative Direction, Storyboards, Design, Animation

Styleframes

Campus Underground Shorts